Augmented reality marketing firm GoldRun teamed up with Clutter Magazine, which specializes in designer vinyl toys, to create an app that takes players on an AR scavenger hunt of coveted toys.
The app lets users capture virtual designer toys which are on the loose in order to earn points. You can choose from a global hunt or city-specific hunt set in New York, London, San Francisco, and Chicago; there's also a location-specific hunt taking place in three high-traffic locations in those cities.
The virtual toys are based on real toys created by over 30 artists. The players with the most points on the game's leaderboard win these actual designer toys, while players are encouraged to share photos over Facebook and Twitter for a chance to win the toy of their choice.