Yves Behar's fuseproject has launched GAME, a golfing device and app that looks likely to compete with Nike's Golf 360. GAME GOLF is worn on the hip and communicates through RFID with pin-size tags on the top of each clubs. Using sensor technology to track movement and transmit data, it sends information to the mobile app and website that records location and data about game play. Golfers can see how they are doing, compare their data with that of their friends, and share it.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more