Goodby Silverstein & Partners: Friendly Conversation app

Published on .

To promote GS&P's Jeff Goodby and General Motors' Joel Ewanick's upcoming Cannes Festival seminar, in which they ask 'Can your client be your friend', GS&P created a Facebook app highlighting some of the issues that arise between agency and client. First read the 'friendly' version of the conversation, then use the 'translator' to read between the lines. Goodby also starts in a humorous YouTube video trailer for the seminar.

Most Popular