×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Google Aims To Bring Internet To All in Balloon Experiment

Published on .

Project Loon, launched by Google in New Zealand this weekend, is an experiment that aims to give internet access to mobile phone users via balloons floating in the stratosphere. It's designed to bring Wi-Fi and mobile signals to remote areas that are currently off the grid. Google has launched 30 helium-filled test balloons above New Zealand to test the possibility of having a global network of balloons floating 12 miles above Earth. People connect to the network using a special internet antenna attached to their building. The idea is that the signal bounces from balloon to balloon, then back to the internet on Earth.

Most Popular