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Google sets out to make online fashion shopping experience a lot easier, and more fun with The new fashion site incorporates technology from, which Google acquired earlier this year, and aims to provide a focused and personalized shopping experience for its users via boutiques curated by celebrities, bloggers and other tastemakers. Users can also create their own boutiques, while "computer vision and machine learning technology" analyzes their taste to provide recommendations on other things they might like. The site also offers suggestions as to "what goes with what" and visual search allows shoppers to locate particular items in their preferred color, shape or size.

Read more about on the Google blog.

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