×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Google Celebrates Saul Bass with Mesmerizing Doodle

Published on .



Saul Bass' gets his 93rd birthday celebrated in an awesome Google doodle that looks like a movie title sequence, if Bass were to design one for Google. Notable sequences from "Psycho," "West Side Story," and "Ocean's 11," among others, are referenced, each time bringing up the Google logo.

According to a blog post by Matthew Cruickshank, who designed the Doodle, the idea was to celebrate film credits in succession, and had the cooperation of every studio for his project. Turns out Bass was a Dave Brubeck fan, which led to his choosing "Unsquare Dance" for the backing music.

Most Popular