Go nuts on your weekday blues with Google's newest point-and-click interactive Doodle, which celebrates the 66th anniversary of a UFO spotting in Roswell, N.M. The game begins with a crash landing by an adorable little alien, who then has to wander around a bleak black-and-white countryside searching for the parts of his flying saucer so he can put it together and go home. His tools: a feather, some bird-feed, rope and what looks like radioactive fluid.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more