Google created this interactive crisis map to help people to weather through Hurricane Sandy and its aftermath. It provides information like location of local emergency shelters, power outage and storm updates and even links to local webcams in the affected areas. A more targeted map also offers information specific to the NYC area.
As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more