Google, agency Venables Bell & Partners and tech partner Deeplocal last night enabled a young boy with a rare blood disease to pitch for a Major League Baseball game remotely, via a robotic pitching machine. 13-year old baseball fan Nick LeGrande has severe aplastic anemia and because of his lowered immune system, he can’t be around large crowds; but from his home in Kansas City, he was able to throw the first pitch at an Oakland Athletics/Yankees game in Oakland, California via a telerobotic pitching machine that can be controlled over long distances through Google Fiber’s high-speed connection. Created by Deeplocal, the robot, equipped with a livestreaming camera, showed Nick the stadium in Oakland in real time as he tossed out the first pitch remotely.
As technology permeates every aspect of marketing, IT is quickly becoming a strategic partner to the marketing team -- or it should be. All too often, IT and marketing are facing off rather than working together. Here’s what marketers need to know to work well with the tech team. Brought to you by Rackspace.Learn more