Google: Google Goggles Marketing Experiment

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Today Google announced the launch of a new marketing experiment using Google Goggles. The feature on the Google mobile app allows users to search for info on items captured on their phones and now, five brands - T-Mobile, Disney, Delta, Diageo and Buick have gotten in on the action. Gogglers who shoot print or outdoor ads from the aforementioned advertisers will be able to click through to a mobile site for that particular brand.

Read more about the effort on the Google blog.