Green World Campaign: Regreen the World

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In recognition of Earth Day, David & Goliath Europe created this campaign to urge people to text TREE to 85944 to help fund tree planting in deforested regions around the world. The campaign features an "interactive tree," created by game designer Greg Roach, that grows along with texts received and this PSA, which will play on 10 screens in Times Square on Earth Day, April 22.