Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music. A hardware controller measured chewing action via Arduino, and those who chewed to the rhythm of the music won points.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more