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Gum-Chewing to Music Earns You Points in Trident Game

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Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music. A hardware controller measured chewing action via Arduino, and those who chewed to the rhythm of the music won points. 

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