Heart Rescue Project: Save-a-Life-Simulator Online Experience

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The Medtronic Foundation's Heart Rescue Project worked with Colle+McEvoy to create the Save a Life Simulator in a bid to educate people about what to do when they witness a sudden cardiac arrest. An immersive online experience, the site puts the viewer in the shoes of an everyday mall-goer who witnesses a man collapsing. At each stage of the narrative it presents the viewer with a series of choices, which will determine whether or not he survives, educating them on the proper way to respond.