Heineken: Cold Storage - Coachella

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Keep your Heineken safe this year on the Coachella campgrounds. The beer brand has a 'Cold Storage room' where campers can store their beer, with a check-in system that guarantees no thief will get in to take your cold ones out.

The system requires users to enter their names and get this -- fingerprint IDs -- to access their beers. The brand also gives you $25 off your concert ticket if you buy the ticket and a 12 or 24-pack of Heineken, so you're essentially getting your brewski free.

Check out more pictures on the right.

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