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Heineken: Crowdsourced Concept Club

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Having invited designers to enter a contest to design the nightclub of the futurelast August, Heineken is now preparing to unveil the winning design at the Milan Design Fair in April. Visitors to the fair will be able to experience the concept club, located in Zona Tortona, and volunteer their own opinions. This video previews the work of the designers - who work across a range of disciplines from fashion to interiors - so far. Heineken reveals that the club will be a 'flexible, origami-influenced structure' with an 'interactive bar'. Lighting will also be a key feature - for example, even the look of the clubbers' Heineken bottles will change depending on the lighting.

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