Looks like Heineken is out to bail out some slacker V-day asses with this new Valentine's Twitter effort out of Wieden + Kennedy N.Y. that could land you a reservation at what the brewer says are "cool, man of the world restaurants." Hopeful diners just tweet a message with the hashtag #tweetforatable, and the fortunate winners won't have to come up with lame excuses to their loved ones like "Ordering in is more romantic."
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more