×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Heineken Will Save Your Lazy Butt This Valentine's Day

Published on .

Looks like Heineken is out to bail out some slacker V-day asses with this new Valentine's Twitter effort out of Wieden + Kennedy N.Y. that could land you a reservation at what the brewer says are "cool, man of the world restaurants." Hopeful diners just tweet a message with the hashtag #tweetforatable, and the fortunate winners won't have to come up with lame excuses to their loved ones like "Ordering in is more romantic."

Most Popular