Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Heineken: Starvision

Published on .

Any ordinary clubgoer can become a star for the night with Heineken's Starvision, an interactive VJ tool developed by Minivegas Studio and Sid Lee Amsterdam, designed for clubs, events, festivals and parties.

To take part, clubgoers use their phone to take pictures, email or tweet the pictures, and they'll appear on a big screen in the club. The pictures and text are transformed on the screen into groovy 3D soundscapes that Heineken says will enhance the clubbing experience - as well as giving Heineken some brand exposure. The system is customizable for different events and different platforms, and is being distributed worldwide.

Most Popular