Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Honda Stalks Other Brands on Twitter

Honda Stalks Other Brands on Twitter

Published on .

RPA and Honda try really, really hard to get some Twitter smack-talk going with a social media campaign to promote the Odyssey's built-in HondaVac, which sucks up all the crumbs and other gunk that litter your car's floors. The brand has been tweeting at every snack and food company you can think of, from Oreo to Orville to Taco Bell. Not everyone has responded, unfortunately, but it's a smart way to extend the TV campaign, which was voiced by Neil Patrick Harris.

Most Popular