Bacardi-Martini's Eristoff Vodka is challenging consumers in Belgium to howl at a live wolf on Skype to win tickets to a music event. The Facebook-based campaign, via Happiness Brussels, asks people to give their best wolf howl, which will be streamed to a pack of real wolves living in the UK's Wolf Conservation Trust. If the wolves (who can be seen via night vision cameras) howl back, they win tickets to the Eristoff-sponsored "Love Techno" dance music event which takes place in Belgium this weekend (November 9).
Howling competitors can access the app at www.jointhepack.be and click on the Record Your Howl button to record a movie of their best howling and load the video directly onto the Join the Pack ranking page. Other viewers can "Like" howls and push their favorite Eristoff howling wolves up the rankings. The top 50 will be invited to howl live to the wolves in the Final, taking place on Thursday.