Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Huggies: Hula Baby app

Published on .

Remember that craze for dancing babies a few years ago? Now Huggies is letting you can create your very own. What's more, it dances the hula. To promote its new line of Hawaiian-themed diapers, the brand has launched a Facebook app called Hula Baby. Users upload photos of their baby, choose a diaper and create a shareable video. OgilvyOne Chicago and digital agency Luxurious Animals developed the campaign. See a demo below.

Most Popular