Huggies Korea: Babbling Translator

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Huggies and agency Postvisual came up with an innovative (and hilarious) way to engage Korean parents with the brand over Christmas this year. Moms were encouraged to upload clips of their babies' babblings to YouTube. Huggies then released videos on its YouTube channel showing an enthusiastic team 'translating' the babblings. It can't fail to raise a smile.