Hyundai comes up with a pretty smart way to promote how fast its Genesis R-Spec vehicle is -- using Vine's built-in time constraints to show the car's ability to go from zero to 60 miles per hour in exactly six seconds. It's a smart idea, using unedited and uncut footage all shot on an iPhone 5. However, we're not sure about the execution, which features a shot of the car's speedometer, followed by some sort of antic from impov actor "Circus" that features him pretending to be a cheetah, or as seen here, a disgruntled construction worker. It's a little forced, and takes away from what is a really intelligent way to use Vine.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more