Product designer and MIT Media Lab engineer Dhairya Dand has created "Cheers," jellied ice-cubes that feature color-changing LED bulbs that change from green, to orange, to red the more alcohol you drink. While that's a cool enough application to stop people from imbibing too much, the cubes also feature an awesome little contraption that send a message to a friend using your smartphone if you go beyond the drinking limit.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more