Design firm IDEO just launched the OpenIDEO platform to unite creative thinkers in achieving ideas for the public's greater good. The site lays out various challenges—including a Jamie Oliver-led initiative to encourage children to make and eat healthy foods and another seeking to bringing affordable learning tools to kids in developing countries. Creative minds spanning the gamut are invited to contribute their input to the social innovation project, and also post their own social innovation ideas that need further development.
According to IDEO CEO Tim Brown on the company's Design Thinking blog, "The idea of crowdsourcing innovation is, in my view, still a big experiment. Conventionally the question has been whether the crowd can outperform the internal team. Our view is that small teams are good for some things and the broader community is good for others. The goal of OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results."