Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IKEA: Kitchen View

Published on .

BBDO Russia and B-Reel created an interactive website for IKEA, showcasing the retailer's kitchens from the point of view of different characters. The site allows visitors to see functional features from different perspectives: for example with the eyes of a grandma, a three-year-old, a dog and even the fish in the fish tank.

Visitors can choose from a number of different scenarios, such as a birthday, a date and just hanging out with friends at home, and click on whichever character they wanted to 'be' to see things from their point of view. Apparently, being the dog asleep on the floor was one of the most popular choices; over 87,000 people selected this option.

Most Popular