×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IKEA: The Smallest IKEA Store in the World

Published on .



While IKEA is known for its space-saving solutions, it's a bit ironic that it sells those very solutions in those large, cavernous blue box-stores. So to reaffirm its commitment to saving space, the retailer created The World's Smallest IKEA Store, which puts 2,800 of its products into a tiny banner, measuring 10.5 cm by 8.8 cm, about 300 pixels wide. The banner, which was placed on message boards for property rentals, lets you browse all of the products, through categories, and buy them, right then and there.

Most Popular