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An Instagram-Based Annual Report

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We're not sure if this is the first annual report to be done on Instagram, but Calgary Zoo's report certainly uses the medium to its best advantage. In place of a traditional report, agency Trigger posted a photo for each day of the year last year, with each photo accompanied by text information on a particular subject. The idea was sparked by a record number of images on Instagram last year tagged #calgaryzoo, as well as a focus on conservation that last year saw its annual report printed on a single sheet of recycled newsprint.

For more great ideas on this front, check out our previous feature on game-changing, and business-driving, annual reports.

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