Intel Collaborates With Microsoft's Kinect for Branded Interactive Film

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You can co-star in an action film or walk the red carpet with Intel's new Discovered, a Kinect interactive film, the first branded effort out of Amusement Park Entertainment. Created in collaboration with Microsoft and promoting Intel's Ultrabook, it blends an original live film with Kinect gameplay to see if users have what it takes to be a "rising star".

Users download the game from Xbox Live, log in with Facebook or Instagram and the game allows them to punch, kick, jump and more as a co-star in an action film with Avengers star Chris Evans; dance & crowd surf with Redfoo of LMFAO, and walk up the red carpet with model Chanel Iman. It will also be available to play on kiosks at college campuses.

It's another creative move for a marketer on Xbox, like this recent effort through which L'oreal reached out to women.

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