If you like mindless smashing of china, this new interactive Skittles ad not only shows it, it lets you do it too. The 30 second spot, by DDB Chicago
, shows young Tommy finding Skittles in Grandma's precious figurines after one of them mysteriously speaks to him. After watching it online
, viewers can pick a figurine and have Tommy smash it to find out what's inside (the Skittles tagline "Taste The Rainbow" having being transformed into "Smash the Rainbow"). But the answer isn't always Skittles.