At first glance, Havas Worldwide New York's new Dos Equis Facebook app, which tries to turn you into something resembling The Most Interesting Man in the World, doesn't seem like much. But after you've picked a few photos of yourself, the result is pretty amusing -- creating a spot in the trademark Dos Equis style.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more