Startup Breathometer is seeking funding on Indiegogo for an app and device that can help people measure their blood alcohol levels, and see if they are fit to drive. The San Fransisco firm, founded by Charles Michael Yim, began taking pre-orders this week for a small breathalyzer designed to into a smartphone and test a user's blood-alcohol concentration level in conjunction with an app. There are also plans to add a service connecting users with local taxis if they need a ride home.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more