Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IStandBuy.Org Gets You to Shop to Benefit Sandy-Ravaged Businesses

Published on .

A simple and functional project from the creatives at BBDO lets you directly help the small businesses that were affected by the devastation caused by Hurricane Sandy. IStandBuy.Org lets you pick an affected area in the New York region, and what you want to buy -- bread, or breakfast, for example. Then, the site offers up the stores that provide those goods so you can go and spend your money where it will be put towards rebuilding the affected businesses. An accompanying social media component lets you tweet or Facebook your pledge to head there, so you can help spread the word. The site has been endorsed by the Business Marketing Association of New York (BMANY) and Visa.

Most Popular