J. Crew Treats Pinterest Followers to Fall Catalog Preview

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J. Crew followers on Pinterest got a special treat today: a preview of the brand's new Fall catalog. The retailer previewed its seasonal style book to its fans on the bookmarking site, with a phone number and email they could use to get in on the goods ahead of time, via pre-order.

The brand's known for its unusual-yet beautifully simple, catalog moves, like last year's Holiday Gift Guide which brought fun motion to the typically static product page.

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