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In Japan, Mannequins Mimic Window-Shoppers

Published on .



We've already featured mannequins that spy on shoppers, but TBWA Hakuhodo goes one step further and gets them to actually mimic passersby movements. For apparel store United Arrows, the agency built a unique shop window that used Kinect technology to detect humans standing in front of the window. Then, 16 wires and a motor let the mannequin copy the person's movements.

The agency also let couples stand in front of male and female mannequins, and test their "motion chemistry" to get a chance at getting a discount at the store.

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