Jell-O: Age Recognition Machine

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Continuing the brand's proposition of "Jell-O isn't just for kids," CP+B launched a Jell-O vending machine in Chicago and New York last week. The new video shows how the machine, which dispenses Jell-O's adult-oriented Temptations samples, detects your age. If you are a child, it shuts down and asks you to step away. Once the child is far away enough, it comes back to life. CP+B created the campaign, with a partnership between Kraft and Intel, while software was provided by Clarity.