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John Lewis: Spring Fashion Banners

Published on .

This sure beats the closet mirror. John Lewis tapped Adam & Eve and Unit9 to create these banners with geo-location capabilities to showcase its new Spring line. The banners can detect where you are, what the weather is like and then show you a suitable outfit. Users can click through to find outfits they like. Placing your cursor above a certain item will show you its price as well as give you options to buy it online or share on social networks.

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