John Lewis's animated Bear and Hare ad is brought to life in an e-book with the Bear and Hare app, developed by London production company supergoober. Narrated by British TV presenter Lauren Laverne in rhyming verse, it fleshes out the story told in the ad with a little Christmas tale for kids, and features more of the 3D animations seen in the spot. Somewhat reminiscent of Winnie The Pooh, it's nicely done, and a clever piece of marketing by the brand, for which families are a key target audience. John Lewis is also planning to market kids' products, such as pyjamas and onesies, based on the bear and hare tale.
Emma Hall on 08.29.2014