Jolly Green Giant Comes to AR Life in Grand Central

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Digital production company Grand Visual brought the Jolly Green Giant to life this week at Grand Central Terminal, in a augmented reality stunt similar to one it ran in the UK earlier this year. Families interacted with the AR version of the giant, who rewarded them with a fist bump or high-five when they pledge to eat one more veggie a day.

Those who were unable to attend the event can also take the One Giant Pledge on Facebook. Each participating family member will identify a goal (such as becoming an astronaut or teacher) that is motivating them to take the pledge and can upload a picture to generate a customized pledge with the Green Giant.