Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

K-Swiss: Kenny Powers Muscle Machine App

Published on .

The latest component of 72andSunny's K-Swiss Tubes campaign featuring Kenny Powers is the Muscle Machine iPhone app, in which Powers barks along as you perform a set of training drills. Although the app is limited—the only drills available are jumping jacks, pushups and bicep curls (for the latter, you have to hold the phone in your hand, making it problematic if you want to use an actual weight), Powers' cranky dialog makes for a few laughs between reps. The app also gives a 360 degree look at the Tubes shoe as well as links to videos from the campaign.

Most Popular