Kiip: Kiip - How it Works

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Brands including Sephora, Hardee's and Dr Pepper have signed up with Kiip, a new system helping companies engage with mobile gaming consumers. The brands reward players with prizes when they reach particular gaming milestones.

Kiip is inserting rewards into 15 (as yet unspecified) mobile games. Brands will pay up when a user signs up for a reward, from 25 cents to $3 per cost per engagement.

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