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Kit Kat Kills Wi-Fi in the Netherlands To Give You a Break

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Nestle Netherlands' Kit Kat goes against the grain of advertisers who offer up free Wi-Fi at public locations and kills your connectivity, in this out of home campaign out of JWT Amsterdam. To promote the candy bar's long running mission to give you a break, the agency blocked all signals so people could free themselves from email, social media updates and any other digital distractions. The point? To give them space to enjoy the paper, a real-live book or even have a genuine face-to-face conversation-all while munching on a Kit Kat.

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