Kraft: Big Fork Little Fork App

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Following its successful iFood Assistant app, Kraft has debuted Big Fork Little Fork, an iPad app that aims to educate young families about healthful eating with how-to videos, games, recipes and kitchen-skills training. The app is available for $1.99 and was built with Meredith Integrated Marketing and Hyperfactory, the mobile agency that helped to create iFood Assistant, which Meredith also owns a strategic stake in.