×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kraft Jell-O: Jello Pudding Face

Published on .



Joining the real-time social media stunt family is this new promotion for Jell-O Pudding, the Jell-O Pudding Face Mood Meter, via Crispin Porter + Bogusky. The Meter monitors the smiley and sad face emoticons and broadcasts the general mood of the Twitter-verse via the expression on the site's Pudding Face. A Twitter component also attempts to lift the spirits of the frowny folk by rewarding them with free Jell-O Pudding (once they verify their Tweet.)

Most Popular