The Kraken Rum: The Kraken App

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An app for the Kraken Spiced Black Rum challenges users to deliver a shipment 'across the darkest of all seas', avoiding the deadly Kraken and using 'state of the art 19th century technology'.

The idea is that you 'experience the perils they first encountered of bringing this fine product to the world', with extras such as 'Actual Distress Cries of Fallen Seamen'.

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