Latvia: If You Like Latvia Latvia Likes You

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What can't you do in a Facebook campaign these days? On the platform we've seen bulletin boards get filled and stain-shooting robots, and now, Latvian agency Leo Burnett Riga recently launched this campaign that allows Facebook users to bake bread. Promoting its native country, the agency created this effort that invites visitors to Latvia's Facebook page to exchange Likes to make bread--and, maybe, win some loaves of their own.

For every Facebook Like button clicked on the Latvia page, a wooden log branded with the Like symbol will be tossed into a real Latvian bread oven. Once the stove reaches the proper temperature, genuine loaves of Latvian rye will start baking. The finished goods will then be sent to some of the people who helped them cook.