×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lego: ReBrick

Published on .


Lego enthusiasts are already active sharers of content - as this Flickr group formed by The Guardian has proved - and now they are getting their own social network. As revealed by Wired, Lego has launched ReBrick as a platform for grown-up Lego lovers to share, recommend and retweet their Lego creations online.

Aimed at those aged over 13, the site was created by the Danish toymaker together with its online fans. It allows users to add web pages to the site as 'bookmarks', for easy sharing of content, and to comment on each other's creations.

Most Popular