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LG: Digital Ponder Beard

Published on .

Now you too can have a Ponder Beard. Y&R/New York's latest effort for LG lets visitors to the Give It a Ponder site watch themselves gradually become as hirsute as James Lipton while they chat with their friends online, via a combination of animation and facial recognition and tracking technology. The site is the latest element of the LG's multiplatform anti-bullying campaign encouraging teens to "give it a ponder" before they send potentially harmful text messages.

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