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LG: dLite by LG Site

Published on .

DOJO San Francisco debuted its first work out of the agency, an interactive program for LG's dLite phone. To promote the Tween-targeted handset, the agency built a campaign around new pop artist LIGHTS, creating a music video for the talent's song "White" that users can also reconfigure to make their own clips on the dLite website. The site also features an AR experience whereby visitors can create music with their own hands using their webcams.

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