Uncle Grey Copenhagen and jean brand Only present an interactive movie/music video that is entirely shoppable. The case study can be seen here, while you can try to pause/shop the video at the website.
Similar efforts we've seen before include retailer Ssense's tie up with Iggy Azalea to create what they termed the world's first shoppable music video, ASOS' Urban Tour website, and Japanese designer OK-Ni's Antony Crook-directed video-editorial.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more