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Lincoln Reimagines David Bowie via 360-Degree Concert Experience

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Singer Beck has kicked off the first project of a branded effort for automaker Lincoln, "Hello Again", a yearlong, multiplatform program that supports reinterpretations of artistic material. The live show concept, which agency Hudson Rouge developed in partnership with director Chris Milk and Willo Perron & Associates, and produced by @radical.media, saw Beck give his interpretation of David Bowie's song "Sound and Vision" in a 3D space filmed in front of an audience in Los Angeles at 20th Century Fox Studios. Milk, in collaboration with Beck, fully re-imagined the concert concept by creating a 360-degree, interactive experience where the music and the musicians surround the audience.

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