Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lincoln Reimagines David Bowie via 360-Degree Concert Experience

Published on .

Singer Beck has kicked off the first project of a branded effort for automaker Lincoln, "Hello Again", a yearlong, multiplatform program that supports reinterpretations of artistic material. The live show concept, which agency Hudson Rouge developed in partnership with director Chris Milk and Willo Perron & Associates, and produced by @radical.media, saw Beck give his interpretation of David Bowie's song "Sound and Vision" in a 3D space filmed in front of an audience in Los Angeles at 20th Century Fox Studios. Milk, in collaboration with Beck, fully re-imagined the concert concept by creating a 360-degree, interactive experience where the music and the musicians surround the audience.

Most Popular